Advertising Account Executive
Advertising account executives combine both creativity and good business sense to produce workable marketing campaigns for clients’ products and services. The advertising account executive is not an accountant, but is responsible for client servicing – liaising with clients, and proposing strategic plans and suitable advertising campaigns based on the clients’ marketing strategies and budgets.
Account executives are similar to salespeople, with additional responsibilities:
- analyse a variety of demographic research
- creative brainstorming
- interact daily with their counterparts on the client’s side
- co-ordinate the activities of the other teams in the agency according to the client’s wishes
To ensure an ad campaign works smoothly and take care of any problems along the way, advertising executives generally work on projects and coordinate closely in teams with creative and media departments.
Account executives will usually spend most of their time in the office, with occasional travel to pitch campaigns to clients. Depending on the clients assigned and/or the nature of the organisation, account executives may need to have specific knowledge or be well-versed in technical and/or academic terminology.
Typical Employers
- advertising agencies
- large companies with in-house promotion departments in any industry
Qualifications
Advertising jobs generally require a degree in advertising, business administration, mass communications, public relations, psychology, language, design or communications-related field.
Proficiency in software such as Microsoft Word, Powerpoint and Excel is also required; familiarity with multimedia software like Adobe Creative Suite will be an advantage.
Key Skills
- able to communicate well
- strong teamwork qualities
- excellent time management skills
- creative
- detail-orientated
Useful Links
.png)
