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Great Eastern Life Assurance (M) Berhad


Great Eastern began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations was subsequently transferred to a locally incorporated public company.
 
With more than a century of experience, Great Eastern has assets in excess of RM44 billion. It’s Head office, 21 operational branch offices nationwide and a network of 17,000 agents serve over 2.8 million policies in force.
 
A wholly owned subsidiary of Great Eastern Holdings Limited (GEH) and its parent company is Oversea-Chinese Banking Corporation Limited (OCBC), Great Eastern is licensed under the Insurance Act and regulated by Bank Negara Malaysia.
 
As a company committed to the 'people' business, Great Eastern continues to meet its customers' needs with regard to financial planning, protection and savings. Generations of individuals, families and businesses have been and will continue to be assured of their financial security with the company's full range of products: life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes.
 
Today, Great Eastern is a vibrant and forward-looking organization, recognized for its strength, dependability and leadership. Great Eastern is on track to becoming the leading financial service provider in Asia, recognized for excellence. As the Company celebrated its 100th Anniversary in 2008, they champion for continuous growth with their tagline, 'Life is great!'.
 
Awards and Achievements
Over the years, Great Eastern Life Assurance (Malaysia) Bhd has been awarded not one but several Awards for outstanding and excellent achievements as below:
Year Award
2010
  • Winner for Malaysia’s 100 leading graduate employers 2010 for Insurance
  • Reader’s Digest Trusted Brand Gold Award
  • The BrandLaureate Award – Corporate Branding Award for Insurance
  • BrandLaureate SME Chapter Award – Top Ten Most Preferred Brand voted by SMEs
2009
  • Winner for Malaysia’s 100 leading graduate employers 2009 for Insurance
  • Reader’s Digest Trusted Brand Gold Award
  • The BrandLaureate Award - Best Corporate Branding Award for Best Services
  • in Life Insurance
2008
  • Brand Equity Award – Gold in Business Leadership Awards for Life Insurance
  • The BrandLaureate Award - Heritage Award for Best Brand in Life Insurance
  • Asia Pacific Entrepreneurship Awards - Responsible Entrepreneurship Award
  • Reader’s Digest Malaysia Trusted Brand Gold Award
2007
  • Reader’s Digest Malaysia Trusted Brand Gold Award
2006
  • Reader’s Digest Malaysia Trusted Brand Gold Award
2005
  • Reader’s Digest Malaysia SuperBrand Gold Award
2004
  • Reader’s Digest Malaysia SuperBrand Gold Award
  • Best Internal Audit Practice Inaugural Award 2004 (BIAPA), 1st Runner Up
  • Corporate Awards 2004, 3rd Place, Category 2
  • CIO 100 Award
2002
  • SuperBrand – Malaysian SuperBrand Council
1998
  • Oldest and largest insurance Company, Malaysia Book Of Records

 

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